"Achinyamata masiku ano, maso awo ali ndi malingaliro apamwamba kwambiri."
"Achinyamata angathe, ayenera, ndipo ayenera kuyendetsa galimoto zozizira kwambiri komanso zosangalatsa kwambiri pakali pano."
Pa Epulo 12, pa iCAR2024 Brand Night, Dr. Su Jun, CEO wa smartmi Technology ndi Chief Product Officer wa mtundu wa iCAR, adakonzanso malingaliro amtundu wa iCAR. Pamene tebulo la makamera m'gulu lake likuwonekera pazenera lalikulu, izi ndizopadera "Mawonekedwe a geek" chithunzi chamunthu chimalumikizana ndi mtundu wamtundu kuti apange kamvekedwe kake komwe kamalumikizana.
Pausiku wamtunduwu, iCAR idafotokoza momwe mtundu wake ulili ngati "galimoto ya achinyamata" komanso masomphenya ake aposachedwa "opanga magalimoto abwino kwambiri a achinyamata omwe ali ndi mtima wachinyamata". Chogulitsa chatsopano cha iCAR V23 chidavumbulutsidwa nthawi imodzi ku Mapangidwe Atsopano, matekinoloje ndi zogulitsa zimalengeza kukwezedwa kwamtundu. Nthawi yomweyo, mtundu wa iCAR udawoneranso X25, mtundu woyamba wa mndandanda wa X, kuwonetsanso dongosolo laukadaulo lanthawi yamtsogolo yamphamvu.
"Youth", monga liwu lofunikira, ndiye poyambira pakupanga kwa mtundu wa iCAR, ndipo idawonekera mobwerezabwereza m'maola awiri okha. Mu mzere wa mtundu wake ndi malingaliro ake, iCAR ikuwonetsa kuzindikira kwatsopano kwa achinyamata.
01
Matrix azinthu zatsopano
Mtundu wa iCAR udabadwa mu Epulo chaka chatha. Ndilo mtundu woyamba wamagetsi watsopano wa CHERY ndipo imodzi yokha mwa mitundu inayi yayikulu ya CHERY, EXEED, JETOUR ndi iCAR yomwe imayang'ana kwambiri mphamvu zatsopano.
Mu February chaka chino, galimoto yoyamba ya iCAR, iCAR 03, idakhazikitsidwa mwalamulo. Mtengo wowongolera wovomerezeka pomwe idakhazikitsidwa inali 109,800-169,800 yuan. Kukwera mtengo kwabwino kunapangitsa kuti galimoto iyi izindikirike pamsika pakanthawi kochepa. Zambiri zikuwonetsa kuti mwezi umodzi itatha kukhazikitsidwa, iCAR 03 idalandira ma oda a magalimoto opitilira 16,000. Zogulitsa mu Marichi zinali magalimoto 5,487, ndipo malonda m'masiku khumi oyambirira a Epulo anali 2,113, kuwonjezeka kwa mwezi ndi mwezi kwa 81%. Ndi kukhazikitsidwa kwa chithunzi cha chizindikirocho, zikuyembekezeka kuti pofika Meyi chaka chino, kugulitsa kwa mwezi uliwonse kwa iCAR 03 kupitilira mayunitsi a 10,000.
Komabe, mumpikisano wamakono wamakono pamsika wa kunja kwa msika, iCAR ikukumananso ndi vuto lopeza malo olimba ndikupita kumalo ena. Pa iCAR2024 Brand Night, zinthu 3 zatsopano zidalengezedwa, zomwe zimayang'ana msika wachichepere ndi "mivi itatu nthawi imodzi".
Monga chinthu choyamba cha mtundu wa Shengwei, iCAR V23 ili pamtundu wa "SUV yamagetsi yamatawuni yakunja". Mapangidwe akunja ali odzaza ndi mphamvu ndi mafashoni. Mawonekedwe a square box amtundu wa off-road amapereka ulemu ku akale. Mapangidwe a magudumu anayi ndi amakona anayi, ultra-short front and back overhangs ndi lalikulu wheelbase zimabweretsa mphamvu zowoneka; nthawi yomweyo, imapereka chidziwitso cha danga mkati mwagalimoto. Malo okulirapo kwambiri, mipando yabwino kwambiri komanso masomphenya "okwera kwambiri" amakulitsa luso loyendetsa.
Pankhani yanzeru, V23 imachitanso bwino. Chifukwa cha kuyendetsa mwanzeru kwa mulingo wa L2+ komanso kugwiritsa ntchito makompyuta amtundu wa 8155, ogwiritsa ntchito amatha kumvetsetsa momwe msewu ulili ndikusangalala ndi "msewu".
iCAR ikuyembekeza kuti V23 ikhoza kukwaniritsa zofunikira zamtengo wapatali za ogwiritsa ntchito achichepere ndi maonekedwe ake abwino, kukoma kwapamwamba, khalidwe lapamwamba, lothandiza kwambiri komanso lodalirika, ndikukhala chisankho cha "galimoto yoyamba ya achinyamata". Su Jun adalonjeza pamsonkhano wa atolankhani kuti iCAR, ikatha kukweza mtunduwo, ipitilizabe kupita patsogolo panjira yatsopano yamagetsi, ndipo pamapeto pake idzazindikira "kulola aliyense kusangalala ndiukadaulo wapamwamba."
Kuphatikiza apo, iCAR idawoneranso X25, mtundu woyamba wa mndandanda wa X.
X25, yomwe ili ngati MPV yapakatikati mpaka yayikulu, ndiukadaulo wa iCAR wanthawi yamphamvu yamtsogolo. Mapangidwe ake amaphatikiza zinthu zakale zapamsewu ndi kapangidwe ka galimoto imodzi, kuwonetsa nthano zamtsogolo za sayansi. Kutengera luso laukadaulo la nsanja yatsopano yamagetsi, X25 ili ndi kuwongolera bwino komanso kukhazikika. Mapangidwe apansi athyathyathya amalola malo owonekera mkati komanso kuphatikiza mipando yosinthika kuti ikwaniritse zosowa zosiyanasiyana zapaulendo.
M'tsogolomu, mtundu wa iCAR utenga zofunikira za ogwiritsa ntchito ngati poyambira ndikupitiliza kukulitsa kufunikira kwa ogwiritsa ntchito, komwe kumawonekera bwino pakupangidwa kophatikizana kwa matrix olemera omwe ali ndi 0, V, ndi X mndandanda. . Pakati pawo, mndandanda wa 0 umayang'ana kwambiri ukadaulo wapamwamba ndikutsata kufanana kwaukadaulo; mndandanda wa V umakhala ndi masitayilo apamsewu, kugogomezera masiyanidwe, mawonekedwe apamwamba komanso kuthekera kopitilira muyeso; ndipo mndandanda wa X wadzipereka kukhala "mtundu watsopano wa magalimoto a bokosi limodzi."
02
Phulani mozama mu "achinyamata" ndikupanga "mitundu yatsopano"
Kumbuyo kwa V23 yochititsa chidwi, munthu yemwe sanganyalanyazidwe ndi Su Jun, woyambitsa ndi CEO wa Zhimi. Dzina lake latsopano ndi mkulu woyang'anira mapulani a CHERY New Energy.
M'mbuyomu, Tsinghua Ph.D. ndipo pulofesa wa ku yunivesite yemwe anali ndi mbiri yokonza mafakitale anaganiza zoyambitsa bizinesi kunja kwa nyanja ndikukhazikitsa smartmiTechnology. SmartmiTechnology italowa mumsasa wotsogola wamakampani anzeru akunyumba kudalira mphamvu zake zopanga zogulitsa zotentha komanso kachitidwe ka Xiaomi kachilengedwe, Su Jun mosayembekezereka adalowa nawo gawo lamakampani opanga magalimoto. Gwirizanani ndi CHERY, phatikizani ndi mtundu wa CHERY iCAR, ndikuyamba ulendo watsopano.
Pamene adawonekeranso pamaso pa aliyense kachiwiri, mzimu wofufuza zamaphunziro udasiyabe zizindikiro zomveka bwino pa Su Jun. Zambiri zogulitsa zotentha padziko lonse monga zoyeretsa mpweya ndi mipando yanzeru ya chimbudzi kuchokera ku smartmiTechnology zamuthandiza kuti apeze luso lamtengo wapatali lofotokozera zinthu zotentha.
Kuchokera pamalingaliro akutha, njira yogulitsira yotentha ya Su Jun ndiyoyamba kumvetsetsa ndikumvetsetsa zofunikira za ogwiritsa ntchito kuti awonetsetse kuti malondawo amatha kuthana ndi mavuto omwe akugwiritsa ntchito kwambiri ogwiritsa ntchito.
Kachiwiri, pewani kufunafuna kwambiri ntchito zovuta, chifukwa izi sizingosokoneza cholinga cha malonda, kusokoneza kusankha kwa ogula, komanso kuonjezera ndalama, potero kusokoneza mpikisano wamsika wa malonda.
Pomaliza, gwiritsani ntchito mokwanira zaubwino wazinthu zachilengedwe za Xiaomi, yang'anani pakupanga "zogulitsa zapamwamba kwambiri", pambanani pamsika kudzera muzinthu zotentha mosalekeza, ndikupitilizabe kuphatikizira kulumikizana ndi ogwiritsa ntchito ndikukulitsa chikoka chamtundu.
M'makampani opanga magalimoto, njira iyi ikadali ndi tanthauzo lamphamvu.
Makampani ambiri amagalimoto akufuna kukulitsa msika wa "achinyamata", koma pamapeto pake amalephera kupanga ndalama pobetcha pamsika "wazaka zapakati". M'mbuyomu, zinthu zina zomwe zimanenedwa kuti ndi "galimoto yoyamba ya achinyamata" zidachepetsedwa ndikuchepetsa mitundu yazinthu zodziwika bwino zomwe zatsimikiziridwa kukhala zotchuka "msika wazaka zapakati".
Su Jun ali ndi chidziwitso chozama kuti kufunafuna zinthu zokongola komanso kukhudzidwa ndi tsatanetsatane ndi chikhalidwe chofunikira kwambiri kwa achinyamata. Mwanjira ina, ngakhale mutakhala ndi bajeti yochepa, mudzalipirabe zinthu zokongola.
Ponena za galimotoyi, Su Jun adalengeza:
"Choyamba, gululi liyenera kuganizira za magalimoto omwe ali ndi malo abwino, ndikudula mwachindunji ma sedan osafunika, magalimoto oyendetsa masewera ndi zinthu zina zomwe zili mumzere wa mankhwala. Chitsogozo cha mankhwala chiyenera kukhala magalimoto ozizira, osangalatsa komanso othandiza, ndi maganizo a " kupanga mabwenzi , pogwiritsa ntchito njira zophulika popangira magalimoto achinyamata.”
"Chachiwiri, kuchokera pamawonekedwe, iCAR V23, monga SUV yamagetsi yamagetsi yomwe imayang'ana pamayendedwe apamsewu, ili ndi chilankhulo chatsopano chomwe chimaphatikiza malingaliro a retro ndiukadaulo wamtsogolo."
"Kuphatikiza apo, kuchokera kumalingaliro atsatanetsatane, monga danga lakumbuyo ndi danga la makina amunthu, timayesa kukulitsa danga lamkati mwagalimoto momwe tingathere, kuti galimoto ya A-class ifike pamalo a B- kalasi kapena C-kalasi, ndipo mawonekedwe onse okhala ndi kuwongolera amakhala ndi kunyada ndi umunthu. "
Kufika kumlingo wina, filosofi ya kapangidwe ka iCAR ndikuphatikiza "kuwonjezera" ndi "kuchotsa". Dulani ntchito zosafunikira ndikuwongolera ndalama. Pangani zowonjezera pazinthu zazikulu ndikukwaniritsa cholinga chachikulu.
03
"Chery wamkulu" amalumikizana ndi CATL kuti akwaniritse "kuthamanga"
Kalembedwe ka msonkhano wa atolankhaniwu ndi wosiyana kotheratu ndi kalembedwe ka CHERY m'misonkhano ya atolankhani yam'mbuyomu. Dr. Su Jun, CEO wa smartmiTechnology and chief product officer of iCAR brand, and Zhang Hongyu, wachiwiri manager wa CHERY Automobile Co., Ltd. komanso general manager wa iCAR brand division, alumikizana manja kupanga "CP yamphamvu kwambiri". Wina ndi wodekha ndipo winayo ndi wokonda, akubweretsa ayezi ndi Kugunda kwamoto ndi nthabwala zanthawi zonse zidapangitsa omvera kukuwa modabwa.
Ngakhale Yin Tongyue, Mlembi wa Chipani ndi Wapampando wa CHERY Holding Group, adanena mosapita m'mbali kuti msonkhano wa atolankhani sunachitikepo. iCAR yakhala malo oyesera kuyesa ndikufufuza njira zatsopano. Yin Tongyue adanenanso kuti: "iCAR ndi 'malo apadera apadera' opangidwa ndi CHERY Group. Gululi silidzayesetsa kuthandizira chitukuko cha iCAR. Palibe malire apamwamba pa ndalama zothandizira iCAR kulowa mumsasa woyamba wa mphamvu zatsopano. "
Kuti akwaniritse cholinga ichi, CHERY ikufulumizitsa kafukufuku waukadaulo ndi chitukuko, kupanga zofooka zake ndikukulitsa mfundo zake zamphamvu. Podalira ukadaulo wa "Yaoguang 2025", CHERY idzayika ndalama zosachepera 100 biliyoni m'zaka zisanu zikubwerazi kuti imange ma laboratories 300+ ku Yaoguang. Matekinoloje atsopano osiyanasiyana amapangidwa mosalekeza m'magawo aukadaulo. Zhang Hongyu, wachiwiri kwa manejala wamkulu wa CHERY Automobile Co., Ltd. komanso manejala wamkulu wa mtundu wa iCAR, adati nkhokwe zolimba zaukadaulo za CHERY zili ngati chifuwa chamtengo wapatali chokhala ndi chilichonse chomwe mungafune.
Pakadali pano, iCAR 03 yamaliza kukweza koyamba kwa OTA. NOA yothamanga kwambiri, malo oimikapo magalimoto opitilira muyeso ndi ntchito zina tsopano "zikupezeka". Imatengera njira yowoneka bwino, ili ndiukadaulo wotsogola komanso yotsika mtengo, ndikupangitsa kuti ikhale chisankho choyamba pamitengo iyi. Kuphatikiza apo, iCAR imathanso kukweza mayendedwe amagetsi amagetsi anayi mosalekeza kudzera munjira zaukadaulo monga kukweza kwa mapulogalamu ndi kutsogolo ndi kumbuyo kwa chitsulo cholumikizira, ndikupangitsa kuyendetsa kukhala kosavuta komanso kosangalatsa.
Pamsonkhano wa atolankhani, CHERY adalengezanso mgwirizano wanzeru ndi CATL, mtsogoleri wapadziko lonse lapansi pamabatire amagetsi atsopano. Maphwando awiriwa alimbikitsanso mgwirizano muukadaulo ndi ndalama kuti alimbikitse limodzi kukula kwa mtundu wa iCAR. Zeng Yuqun, Wapampando komanso Woyang'anira wamkulu wa CATL, adati CATL ipereka chitsimikizo champhamvu champhamvu komanso njira zotsogola zamphamvu zamtundu wa iCAR.
Monga mtsogoleri pamakampani opanga mabatire amagetsi, CATL ili ndi ukadaulo wapamwamba wa batri komanso luso lopanga. Kuchokera pamalingaliro aukadaulo, mgwirizano pakati pa magulu awiriwa uthandiza CHERY kufulumizitsa kukweza ndikusintha madera akuluakulu aukadaulo ndikukulitsa mpikisano wamsika wazogulitsa zake. Kutengera momwe mafakitale amagwirira ntchito, mgwirizano ndi CATL uthandizanso CHERY kukhazikika m'magawo ake, kuchepetsa ndalama zogulira, komanso kukonza bwino ntchito.
Nthawi yotumiza: Apr-26-2024