Pakalipano, gulu la magalimoto atsopano amphamvu laposa kale lomwe kale ndipo lalowa mu nthawi ya "kufalikira".Posachedwapa, Chery anatulutsa iCAR, kukhala woyamba bokosi woboola pakati koyera magetsi off-road kalembedwe galimoto yonyamula;BYD's Honor Edition yabweretsa mtengo wa magalimoto amagetsi atsopano pansi pa magalimoto amafuta, pomwe mtundu wa Look Up ukupitilizabe kukweza mtengowo kumagulu atsopano.apamwamba.Malinga ndi dongosololi, Xpeng Motors idzakhazikitsa magalimoto atsopano 30 m'zaka zitatu zikubwerazi, ndipo ma brand a Geely akupitiriza kuwonjezeka.Makampani opanga magalimoto amagetsi atsopano akuyambitsa kulakalaka kwazinthu / mtundu, ndipo kukwera kwake kumaposa mbiri yamagalimoto amafuta, omwe anali ndi "ana ambiri ndi ndewu zambiri".
Ndizowona kuti chifukwa cha mawonekedwe osavuta, kuchuluka kwanzeru komanso kuyika magetsi kwa magalimoto atsopano amagetsi, kuzungulira kuchokera pakukhazikitsidwa kwa projekiti mpaka kuyambitsa magalimoto ndikwafupikitsa kuposa magalimoto amafuta.Izi zimaperekanso mwayi kwa makampani kuti apange zatsopano ndikuyambitsanso zatsopano ndi zinthu zatsopano.Komabe, kuyambira pakufunidwa kwa msika, makampani amagalimoto ayenera kufotokozera njira za "kubadwa kochuluka" ndi "eugenics" kuti adziwe bwino msika."Zogulitsa zambiri" zikutanthauza kuti makampani amagalimoto ali ndi mizere yolemera yazinthu zomwe zimatha kukwaniritsa zosowa za ogula osiyanasiyana.Koma "kuchulukana" kokha sikukwanira kuonetsetsa kuti msika ukuyenda bwino, "eugenics" ikufunikanso.Izi zikuphatikiza kuchita bwino kwambiri pazamalonda, magwiridwe antchito, luntha, ndi zina zambiri, komanso kupangitsa kuti zinthu zifikire ogula omwe akuwafuna kudzera m'malo olondola amsika ndi njira zotsatsira.Ofufuza ena adanenanso kuti ngakhale makampani opanga magalimoto atsopano akutsata mitundu yosiyanasiyana yazinthu, akuyeneranso kuyang'ana kwambiri kukhathamiritsa kwazinthu komanso zatsopano.Pokhapokha mwa "kupanga zambiri ndi ma eugenics" tingathe kuyimilira pampikisano wowopsa wamsika ndikupindula ndi ogula.
01
Kulemera kwazinthu zomwe sizinachitikepo
Pa February 28, iCAR 03, mtundu woyamba wa mtundu watsopano wa Chery's iCAR wamagetsi, idakhazikitsidwa.Mitundu yonse ya 6 yokhala ndi masinthidwe osiyanasiyana idayambitsidwa.Mtengo wowongolera ndi 109,800 mpaka 169,800 yuan.Chitsanzochi chimayang'ana achinyamata monga gulu lake lalikulu la ogula ndipo adatsitsa bwino mtengo wa ma SUV amagetsi amagetsi ku 100,000 yuan range, ndikulowa mwamphamvu mumsika wa magalimoto A-class.Komanso pa February 28, BYD inachititsa msonkhano waukulu wapamwamba kwambiri wa Han ndi Tang Honor Editions, ndikuyambitsa mitundu iwiri yatsopanoyi ndi mtengo woyambira wa yuan 169,800 okha.Mu theka lapitalo la mwezi, BYD yatulutsa zitsanzo zisanu za Honor Edition, zomwe zimasiyanitsa ndi mtengo wawo wotsika mtengo.
Kumayambiriro kwa Marichi, kuchuluka kwa magalimoto atsopano kwakhala kowopsa.Pa Marichi 6 okha, mitundu 7 yatsopano idakhazikitsidwa.Kuwonekera kwa magalimoto ambiri atsopano sikumangotsitsimula mosalekeza pansi pa mtengo, komanso kumapangitsa kusiyana kwa mtengo pakati pa msika wamagetsi wamagetsi wamagetsi ndi msika wa galimoto yamafuta pang'onopang'ono, kapena kutsika;m'munda wamagulu apakati mpaka apamwamba, kupititsa patsogolo kosalekeza kwa machitidwe ndi kasinthidwe kumapangitsanso kuti mpikisano pamsika wapamwamba ukhale wolimba kwambiri.Tsitsi lamphamvu.Msika wamakono wamagalimoto ukukumana ndi nthawi yomwe siinachitikepo yakulemeretsa kwazinthu, zomwe zimapangitsa kuti anthu azitha kumva kusefukira.Mitundu yayikulu yodziyimira payokha monga BYD, Geely, Chery, Great Wall, ndi Changan akuyambitsa mwachangu mitundu yatsopano ndikufulumizitsa kuthamanga kwazinthu zatsopano.Makamaka pamagalimoto amagetsi atsopano, mitundu yatsopano ikukula ngati bowa pambuyo pa mvula.Mpikisano wamsika ndi woopsa kwambiri, ngakhale mkati mwa kampani yomweyi.Palinso mpikisano wina wofanana pakati pa mitundu yatsopano yomwe ili pansi pa mtunduwu, zomwe zimapangitsa kuti zikhale zovuta kusiyanitsa pakati pa mitundu.
02
"Pangani ma rolls mwachangu"
Nkhondo yamtengo wapatali ikukula m'munda wa magalimoto atsopano amphamvu, ndipo magalimoto amafuta sayenera kupitirira.Iwo akulitsanso kuchulukira kwa nkhondo yamitengo pamsika wamagalimoto kudzera m'njira zosiyanasiyana zotsatsira monga ma subsidis m'malo.Nkhondo yamtengo wapataliyi siimangokhala ndi mpikisano wamtengo wapatali, komanso imafikira kumagulu angapo monga ntchito ndi mtundu.Chen Shihua, wachiwiri kwa mlembi wamkulu wa bungwe la China Association of Automobile Manufacturers, akulosera kuti mpikisano pamsika wamagalimoto udzakula kwambiri chaka chino.
Xu Haidong, wachiwiri kwa injiniya wamkulu wa China Association of Automobile Manufacturers, polankhula ndi mtolankhani wochokera ku China Automobile News kuti ndikukula kosalekeza kwa msika wamagalimoto amagetsi atsopano komanso kupititsa patsogolo mphamvu zamabizinesi, magalimoto amagetsi atsopano ayamba. pang'onopang'ono adapeza mawu pamitengo.Masiku ano, mitengo yamitengo yamagalimoto amagetsi atsopano sakutanthauzanso magalimoto amafuta ndipo yapanga malingaliro ake apadera amitengo.Makamaka kwa mitundu ina yapamwamba, monga Ideal ndi NIO, atakhazikitsa chikoka chamtundu wina, kuthekera kwawo kwamitengo nawonso kwawonjezeka.Ndiye izo bwino.
Monga makampani otsogola amagetsi atsopano akuwonjezera mphamvu zawo pamayendedwe operekera zinthu, akhala okhwimitsa kwambiri kasamalidwe kawo ndikuwongolera njira zogulitsira, ndipo kuthekera kwawo kochepetsera ndalama ndikuwonjezera magwiridwe antchito kumakhalanso bwino.Izi zimathandizira mwachindunji kutsika kwamitengo muzinthu zonse zogulitsira, zomwe zimapangitsa kuti mitengo yazinthu ipitirire kutsika.Makamaka pankhani yogula zida zamagetsi ndi zanzeru, makampaniwa asintha kuchoka ku kuvomera mopanda pake mawu ochokera kwa ogulitsa m'mbuyomu mpaka kugwiritsa ntchito ma voliyumu ogula kuti akambirane zamitengo, motero amayendetsa mosalekeza mtengo wazinthu zogula.Izi zimapangitsa kuti mtengo wazinthu zonse zamagalimoto uchepe kwambiri.
Poyang'anizana ndi nkhondo yamtengo wapatali yamsika, makampani amagalimoto atengera njira ya "kupanga mwachangu".Makampani amagalimoto akugwira ntchito molimbika kuti afupikitse njira yachitukuko cha magalimoto amagetsi atsopano ndikufulumizitsa kukhazikitsidwa kwa mitundu yatsopano kuti apeze mwayi m'magawo osiyanasiyana amsika.Ngakhale mitengo ikupitilirabe kutsika, makampani amagalimoto sanatsitsimuke kufunafuna kwawo kugulitsa zinthu.Ngakhale amawongolera magwiridwe antchito amagalimoto komanso luso loyendetsa, amapangitsanso kufanana kwanzeru kukhala patsogolo pampikisano wamakono wamisika.Pa kukhazikitsidwa kwa iCAR03, munthu woyenerera woyang'anira Chery Automobile adanena kuti mwa kukhathamiritsa kuphatikiza kwa mapulogalamu a AI ndi hardware, iCAR03 ikufuna kupatsa achinyamata mwayi woyendetsa galimoto wanzeru.Masiku ano, mitundu yambiri pamsika ikutsatira zoyendetsa bwino kwambiri pamitengo yotsika.Chodabwitsa ichi chili ponseponse pamsika wamagalimoto.
03
"Eugenics" sangathe kunyalanyazidwa
Pamene malonda akuchulukirachulukira komanso mitengo ikutsika, njira zamakampani zamagalimoto za "mibadwo yambiri" zikuchulukirachulukira.Pafupifupi makampani onse ndi osapeweka, makamaka odziyimira pawokha.M'zaka zaposachedwa, ma brand odziyimira pawokha agwiritsa ntchito njira zamitundu yambiri kuti atengere msika wambiri.BYD, mwachitsanzo, ili kale ndi mizere yodzaza katundu kuchokera kumalo olowera mpaka kumapeto, kuphatikizapo mitundu isanu.Malinga ndi malipoti, mndandanda wa Ocean umayang'ana kwambiri msika wa ogwiritsa ntchito omwe ali ndi 100,000 mpaka 200,000 yuan;mndandanda wa Dynasty umayang'ana ogwiritsa ntchito okhwima omwe ali ndi yuan 150,000 mpaka 300,000;mtundu wa Denza umayang'ana kwambiri msika wamagalimoto apabanja wokhala ndi ma yuan opitilira 300,000;ndipo mtundu wa Fangbao umayang'ananso msika.Msika uli pamwamba pa 300,000 yuan, koma umatsindika zaumwini;mtundu wa upsight uli pamsika wapamwamba kwambiri wokhala ndi yuan miliyoni.Zosintha zamtundu wamtunduwu zikuchulukirachulukira, ndipo zatsopano zingapo zidzakhazikitsidwa pakatha chaka.
Ndi kutulutsidwa kwa mtundu wa iCAR, Chery adamalizanso kumanga makina akuluakulu anayi amtundu wa Chery, Xingtu, Jietu ndi iCAR, ndipo akukonzekera kukhazikitsa zatsopano zamtundu uliwonse mu 2024. Mwachitsanzo, mtundu wa Chery udzapanga nthawi imodzi. mafuta ndi njira zatsopano zamagetsi ndikulemeretsa mosalekeza mitundu inayi yayikulu yamitundu monga Tiggo, Arrizo, Discovery ndi Fengyun;mtundu wa Xingtu ukukonzekera kuyambitsa mitundu yosiyanasiyana yamafuta, plug-in hybrid, magetsi oyera ndi Fengyun mu 2024. Mitundu yowonjezereka;Mtundu wa Jietu udzayambitsa mitundu yosiyanasiyana ya ma SUV ndi magalimoto opanda msewu;ndipo iCAR ikhazikitsanso A0-class SUV.
Geely imakhudzanso magawo amsika apamwamba, apakati komanso otsika kudzera mumitundu ingapo yamagalimoto amphamvu monga Galaxy, Geometry, Ruilan, Lynk & Co, Smart, Polestar, ndi Lotus.Kuphatikiza apo, mitundu yatsopano yamagetsi monga Changan Qiyuan, Shenlan, ndi Avita ikufulumizitsanso kukhazikitsidwa kwazinthu zatsopano.Xpeng Motors, gulu latsopano lopanga magalimoto, idalengezanso kuti ikukonzekera kukhazikitsa magalimoto atsopano 30 m'zaka zitatu zikubwerazi.
Ngakhale mitundu iyi yakhazikitsa mitundu yambiri ndi zinthu munthawi yochepa, si ambiri omwe amatha kukhala otchuka.Mosiyana ndi izi, makampani ochepa monga Tesla ndi Ideal apeza malonda apamwamba okhala ndi mizere yochepa yazinthu.Kuyambira 2003, Tesla wagulitsa mitundu 6 yokha pamsika wapadziko lonse lapansi, ndipo Model 3 ndi Model Y yokhayo imapangidwa ku China, koma kuchuluka kwake kwa malonda sikungayesedwe.Chaka chatha, Tesla (Shanghai) Co., Ltd. inapanga magalimoto oposa 700,000, omwe malonda a pachaka a Model Y ku China adaposa 400,000.Mofananamo, Li Auto adapeza malonda a magalimoto pafupifupi 380,000 okhala ndi zitsanzo za 3, kukhala chitsanzo cha "eugenics".
Monga Wang Qing, wachiwiri kwa mkulu wa Institute of Market Economics ya Development Research Center ya State Council, anati, pamaso pa mpikisano woopsa msika, makampani ayenera kufufuza mozama zosowa za magawo osiyanasiyana msika.Pomwe akufuna "zambiri", makampani akuyenera kuyang'ana kwambiri "kuchita bwino" ndipo sangafune kuthamangitsa kuchuluka kwinaku akunyalanyaza mtundu wazinthu komanso kupangidwa kwabwino.Pokhapokha pogwiritsa ntchito njira zamitundu yambiri kuti mugulitse magawo amsika ndikukhala abwinoko ndi amphamvu pomwe bizinesi imatha kuchita bwino.
Nthawi yotumiza: Mar-15-2024