SAIC-GM-Wulingwasonyeza kupirira modabwitsa. Malinga ndi malipoti, kugulitsa padziko lonse lapansi kudakwera kwambiri mu Okutobala 2023, kufika pamagalimoto 179,000, kuwonjezeka kwa chaka ndi 42.1%. Kuchita bwino kumeneku kwachititsa kuti malonda achuluke kuyambira Januware mpaka Okutobala mpaka magalimoto 1.221 miliyoni, zomwe zimapangitsa kukhala kampani yokhayo mu SAIC Group yomwe idaphwanya chizindikiro cha 1 miliyoni chaka chino. Komabe, ngakhale izi zachita bwino, kampaniyo ikukumanabe ndi vuto losunga udindo wake monga mtsogoleri wamakampani opanga magalimoto, makamaka pamene ikuyesetsa kubwezeretsanso udindo wake monga wopanga woyamba ku China kugulitsa magalimoto oposa 2 miliyoni pachaka.
Purezidenti wa Gulu la SAIC Jia Jianxu adapereka masomphenya omveka bwino a tsogolo la SAIC-GM-Wuling, ndikugogomezera kufunika kokhalabe ndi chiwongolero chokwera potengera chitukuko cha mtundu, njira zamitengo ndi malire a phindu. Pamsonkhano waposachedwa wazaka zapakati pazaka, Jia Yueting adapempha gululo kuti liziyang'ana kwambiri pakukweza mawonekedwe amtundu ndi mtundu wazinthu. "Kupititsa patsogolo mtundu, kukweza mtengo wa njinga, kuwonjezera phindu zonse zidzabwera," adatero. Kuyitanira kuti achitepo kanthu kukuwonetsa njira yokulirapo yowonjezerera msika wamakampani ndikupikisana pamakampani odzaza magalimoto.
Msonkhano waposachedwa kwambiri wa Product Marketing Center, womwe unachitika pa Novembara 1, udatsindikanso kudzipereka kumeneku pakukula. Mu mfuu yankhondo ya "Bwerani! Bwerani! Bwerani! ", Gulu ndi ogulitsa amalimbikitsidwa kuti ayesetse kuti apambane bwino mu 2024. Kuyesetsa kwapagulu n'kofunika kwambiri kuti SAIC-GM-Wuling amasuke ku maunyolo a mbiri yakale. Kudalira pamitengo yamafuta otsika. Kuchoka pamagalimoto otsika mtengo, otsika kupita kumitundu yosiyanasiyana komanso yapamwamba kwambiri. Kampaniyo imazindikira kuti kuti ikwaniritse kukula kokhazikika, iyenera kuchoka m'mbuyomu ndikulandira tsogolo lodziwika bwino ndi luso komanso luso.
Monga gawo la kusinthaku, SAIC-GM-Wuling idakhazikitsa chizindikiro chasiliva chapadziko lonse lapansi kuti chithandizire kukopa kwamtundu komanso kukopa msika. Kusunthaku ndi cholinga chothandizira Wuling Red Label yomwe ilipo, kupanga ma synergies ndikulola kampaniyo kuti ikwaniritse omvera ambiri. Kuyang'ana kwa Silver Label pakupanga makonda ndi zinthu zamtengo wapatali kwabweretsa zotsatira zabwino, ndipo kugulitsa kwafika mayunitsi 94,995 mu Okutobala mokha, zomwe zikupitilira theka lazogulitsa zonse zakampani. Izi zikuwonetsa kusintha kwakukulu, popeza Silver Label imapereka nthawi 1.6 kuposa momwe Red Label yachikhalidwe, yomwe imayimira ma microcars otsatsa.
Kuphatikiza pa kupambana kwawo kwapakhomo, SAIC-GM-Wuling yapitanso patsogolo kwambiri pakukulitsa bizinesi yake yapadziko lonse lapansi. Mu Okutobala, kampaniyo idatumiza magalimoto athunthu 19,629, kuwonjezeka kwachaka ndi 35.5%. Kukula kwazinthu zogulitsa kunja kukuwonetsa kudzipereka kwa kampaniyo pakuwunika misika yakunja ndikuwonjezeranso udindo wake monga wosewera padziko lonse lapansi pamakampani opanga magalimoto. Kusintha kwa Wuling, komwe kumatchedwa "King of Micro Cars", sikungowonjezera malonda, komanso kusintha kwake. Zimakhudzanso kutanthauziranso chithunzi cha mtundu ndikukulitsa kuchuluka kwazinthu kuti zikwaniritse zosowa zosiyanasiyana za ogula.
Kuyang'ana zam'tsogolo, Jia Jianxu adapereka lingaliro loti SAIC-GM-Wuling iziyang'ana mbali zitatu zazikulu: kukonza mtundu, kukwera kwamitengo yanjinga, komanso kukonza kwazinthu. Kuyikanso kwabwino kwa mtundu wa Baojun kupita ku magalimoto atsopano opangira mphamvu ndiye maziko a masomphenyawa. Pakupanga zolemba zofiira za Wuling ndi matrix amtundu wa blue label, magalimoto amalonda ndi magalimoto onyamula anthu ajambula pulani yatsopano yopitira patsogolo.
Kukhazikitsidwa kwa Silver Label product matrix kwapangitsa kuti mzere wa malonda a Wuling ukhale wabwino, womwe umaphimba magalimoto osakanizidwa, amagetsi osasunthika, komanso magalimoto oyendera mafuta. Izi zikuphatikiza minicar MINIEV, MPV Capgemini yokhala ndi mipando isanu ndi umodzi ndi mitundu ina, yokhala ndi mitengo yokwera mpaka 149,800 yuan. Popanga matrix apamwamba kwambiri komanso kukulitsa chikoka chamtundu, SAIC-GM-Wuling ikuyembekezeka kupititsa patsogolo phindu lake.
Komabe, pamene kampaniyo ikuyamba ulendo wofunikawu, iyenera kukhala yogwirizana ndi zomwe msika ukufunikira ndikuwonjezera mphamvu zomwe zilipo. Ngakhale kupitilizabe kukula, Wuling amakhalabe wolimba mu gawo la magalimoto ang'onoang'ono, pomwe malonda amitundu yamalonda akuyembekezeka kufika mayunitsi 639,681 mu 2023, zomwe zimapitilira 45% yazogulitsa zonse. Makamaka, ma minicars akupitilizabe kulamulira msika. Wuling adakhala woyamba pagawo la msika wamagalimoto ang'onoang'ono kwa zaka 12 zotsatizana ndipo adakhala woyamba pagawo lamsika wamagalimoto ang'onoang'ono kwa zaka 18 zotsatizana.
Mwachidule, kugulitsa kwaposachedwa kwa SAIC-GM-Wuling ndi njira zake zowunikira zikuwonetsa kuyesayesa kwa SAIC-GM-Wuling kutanthauziranso mtundu wake ndi mbiri yake pakusintha kwa msika. Pamene opanga magalimoto atsopano amphamvu ku China akupitiriza kupanga zatsopano ndi kusintha, SAIC-GM-Wuling ili patsogolo pa kusinthaku, kudzipereka kuti akwaniritse zolinga za chitukuko chanzeru ndi chobiriwira, ndikuyesetsa kuti afikire mtunda watsopano pamsika wapadziko lonse wamagalimoto.
Nthawi yotumiza: Nov-12-2024