Ntchito yowunikira zinthu: Kusintha kwaukadaulo kwa Ford
Potengera kusintha kwakukulu pamakampani opanga magalimoto padziko lonse lapansi, kusintha kwamabizinesi a Ford Motor pamsika waku China kwakopa chidwi chambiri. Ndi kukwera mofulumira kwamagalimoto atsopano amphamvu, opanga magalimoto achikhalidwe afulumizitsa kusintha kwawo,ndi Ford nawonso. Zaka zaposachedwa, malonda a Ford pamsika waku China akupitilirabe kutsika, makamaka mabizinesi awo a Jiangling Ford ndi Changan Ford sanachite bwino. Pofuna kuthana ndi vutoli, Ford idayamba kuyang'ana njira yopangira zida zopepuka, kuchepetsa kudalira kwake pamagalimoto amtundu wamafuta komanso kuyang'ana kwambiri pakupanga ndi kugulitsa magalimoto amagetsi atsopano.
Kusintha kwaukadaulo kwa Ford pamsika waku China sikungowonekera pamapangidwe azinthu, komanso kuphatikiza njira zogulitsira. Ngakhale kuti mphekesera za mgwirizano pakati pa Jiangling Ford ndi Changan Ford zatsutsidwa ndi maphwando ambiri, izi zikuwonetsa kufunikira kwachangu kwa Ford kuti aphatikize bizinesi yake ku China. Mei Songlin, katswiri wofufuza zamagalimoto wamkulu, adawonetsa kuti kuphatikiza njira zogulitsira kumatha kupititsa patsogolo magwiridwe antchito, kukulitsa malo ogulitsira, motero kumathandizira kupikisana kwamagalimoto. Komabe, vuto lophatikizana limakhala momwe mungagwirizanitse zofuna zamagulu osiyanasiyana, zomwe zidzakhala zovuta kwambiri kwa Ford m'tsogolomu.
Kuchita kwa msika kwa magalimoto amagetsi atsopano
Ngakhale kugulitsa kwa Ford ku msika waku China sikuli bwino, magwiridwe antchito amagetsi ake atsopano ndioyenera kulabadira. SUV yamagetsi ya Ford, Ford Electric, yomwe idakhazikitsidwa mu 2021, nthawi ina inkayembekezeredwa kwambiri, koma kugulitsa kwake sikunakwaniritse zomwe amayembekeza. Mu 2024, malonda amagetsi a Ford anali mayunitsi 999 okha, ndipo m'miyezi inayi yoyambirira ya 2025, malonda anali mayunitsi 30 okha. Chodabwitsa ichi chikuwonetsa kuti mpikisano wa Ford pamagalimoto amagetsi atsopano ukufunikabe kuwongoleredwa.
Mosiyana kwambiri, Changan Ford yachita bwino kwambiri m'misika yapabanja ndi SUV. Ngakhale malonda a Changan Ford akutsikanso, magalimoto ake akuluakulu amafuta akadali ndi malo pamsika. Ndi kuwonjezeka kosalekeza kwa kuchuluka kwa magalimoto atsopano amphamvu, Changan Ford ikuyenera kufulumizitsa kukweza kwazinthu kuti igwirizane ndi kusintha kwa msika.
Pampikisano wamagalimoto amagetsi atsopano, Ford imakumana ndi chitsenderezo champhamvu kuchokera kumakampani odziyimira pawokha. Mitundu yapakhomo monga Great Wall ndi BYD yatenga nawo gawo pamsika mwachangu ndi maubwino awo aukadaulo komanso luso la msika. Ngati Ford ikufuna kubwezanso m'munda uno, iyenera kukulitsa ndalama zake pakufufuza ndi chitukuko cha magalimoto atsopano amphamvu ndikuwongolera mpikisano wazinthu zake.
Kutumiza kunja kuthekera kwabizinesi ndi zovuta
Ngakhale malonda a Ford pamsika waku China akukumana ndi zovuta, bizinesi yake yogulitsa kunja yawonetsa kukula kwakukulu. Zambiri zikuwonetsa kuti Ford China idatumiza magalimoto pafupifupi 170,000 mu 2024, kuwonjezeka kwa 60% pachaka. Kupambana kumeneku sikunangobweretsa phindu lalikulu kwa Ford, komanso kumapereka chithandizo pamawonekedwe ake pamsika wapadziko lonse lapansi.
Bizinesi ya Ford China yotumiza kunja imayang'ana kwambiri magalimoto amafuta ndi magalimoto amagetsi. Jim Farley adati pamsonkhano wopeza ndalama: "Kutumiza magalimoto amafuta ndi magalimoto amagetsi kuchokera ku China ndikopindulitsa kwambiri." Njira iyi imathandizira Ford kusungabe kugwiritsa ntchito mphamvu za fakitale ndikuchepetsa kupsinjika kwa malonda akutsika pamsika waku China. Komabe, bizinesi yogulitsa kunja kwa Ford imakumananso ndi zovuta zankhondo yamitengo, makamaka mitundu yotumizidwa ku North America idzakhudzidwa.
M'tsogolomu, Ford ikhoza kupitiliza kugwiritsa ntchito China ngati malo ogulitsa kunja kuti apange magalimoto ndikuwatumiza kumadera ena. Njira imeneyi sidzangothandiza kuti chomeracho chigwiritse ntchito mphamvu, komanso kupereka mwayi kwa Ford kuti apikisane nawo pamsika wapadziko lonse. Komabe, mawonekedwe a Ford pamagalimoto amagetsi atsopano akufunikabe kufulumizitsa kuti athane ndi mpikisano wowopsa wamsika.
Munthawi yakukula mwachangu kwa magalimoto amagetsi atsopano, kusintha kwa Ford pamsika waku China kuli ndi zovuta komanso mwayi. Kupyolera mu ntchito yowunikira katundu, njira zogulitsira zophatikizika komanso kukulitsa bizinesi yotumiza kunja, Ford ikuyembekezeka kupeza malo pampikisano wamsika wamtsogolo. Komabe, poyang'anizana ndi chitsenderezo champhamvu kuchokera kumakampani odziyimira pawokha, Ford iyenera kukulitsa ndalama pakufufuza ndi kupanga magalimoto amagetsi atsopano ndikupititsa patsogolo kupikisana kwazinthu kuti akwaniritse chitukuko chokhazikika. Pokhapokha popanga luso komanso kusintha kosalekeza komwe Ford ingabweretse mwayi watsopano wakukula pamsika waku China.
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Nthawi yotumiza: Jul-02-2025