Toyota Yaris ATIV Hybrid Sedan: Njira Yatsopano Yampikisano
Toyota Motor posachedwa idalengeza kuti ikhazikitsa mtundu wake wosakanizidwa wamtengo wotsika kwambiri, Yaris ATIV, ku Thailand kuti athane ndi mpikisano wakukwera kwa opanga magalimoto amagetsi aku China. Yaris ATIV, yomwe ili ndi mtengo woyambira 729,000 baht (pafupifupi US$22,379), ndi 60,000 baht yocheperapo yotsika mtengo kwambiri ya Toyota pamsika waku Thailand, wosakanizidwa wa Yaris Cross. Kusunthaku kukuwonetsa kuti Toyota amamvetsetsa bwino kufunika kwa msika komanso kutsimikiza mtima kwake kuti adutse pamipikisano yowopsa.
Toyota Yaris ATIV hybrid sedan ikufuna kugulitsa mayunitsi 20,000 chaka choyamba. Idzasonkhanitsidwa pafakitale yake m'chigawo cha Chachoengsao, Thailand, ndipo pafupifupi 65% ya magawo ake amatengedwa komweko, gawo lomwe likuyembekezeka kuwonjezeka mtsogolo. Toyota ikukonzekeranso kutumiza mtundu wosakanizidwa kumayiko 23, kuphatikiza madera ena ku Southeast Asia. Zochita izi sizingolimbitsa udindo wa Toyota pamsika waku Thailand komanso kukhazikitsa maziko okulitsa ku Southeast Asia.
Kuyambiranso kugulitsa magalimoto amagetsi: Kubwerera kwa bZ4X SUV
Kuphatikiza pa kuyambitsa mitundu yatsopano yosakanizidwa, Toyota yatsegulanso ma pre-oda a SUV yatsopano yamagetsi ya bZ4X ku Thailand. Toyota idakhazikitsa koyamba bZ4X ku Thailand mu 2022, koma kugulitsa kudayimitsidwa kwakanthawi chifukwa cha kusokonekera kwa mayendedwe. BZ4X yatsopano idzatumizidwa kuchokera ku Japan ndipo idzakhala ndi mtengo woyambira wa 1.5 miliyoni baht, kuchepetsedwa kwamitengo pafupifupi 300,000 baht poyerekeza ndi chitsanzo cha 2022.
Toyota bZ4X yatsopano ikuyembekezeka kugulitsidwa chaka choyamba ku Thailand pafupifupi mayunitsi 6,000, ndipo zobweretsera zikuyembekezeka kuyamba kuyambira Novembala chaka chino. Kusunthaku kwa Toyota sikungowonetsa kuyankha mwachangu pakufuna kwa msika komanso kukuwonetsa kupitilizabe kuyika ndalama ndi luso la magalimoto amagetsi. Ndi kukula kwachangu kwa msika wamagalimoto amagetsi, Toyota ikuyembekeza kulimbitsanso malo ake pamsika poyambiranso kugulitsa bZ4X.
Mmene Mulili Msika Wamagalimoto ku Thailand ndi Njira Zoyankhira za Toyota
Thailand ndi msika wachitatu waukulu kwambiri wamagalimoto ku Southeast Asia, kuseri kwa Indonesia ndi Malaysia. Komabe, chifukwa cha kukwera kwa ngongole zapakhomo komanso kukwera kwa kukana ngongole zamagalimoto, kugulitsa magalimoto ku Thailand kwapitilirabe kutsika m'zaka zaposachedwa. Malinga ndi deta yamakampani yopangidwa ndi Toyota Motor, kugulitsa magalimoto atsopano ku Thailand chaka chatha kunali mayunitsi 572,675, kutsika kwa 26% pachaka. Mu theka loyamba la chaka chino, malonda atsopano a galimoto anali mayunitsi 302,694, kuchepa pang'ono kwa 2%. M'malo amsika awa, Toyota kuyambitsa magalimoto osakanizidwa otsika mtengo komanso magalimoto amagetsi ndikofunikira kwambiri.
Ngakhale pali zovuta pamsika, kugulitsa magalimoto amagetsi ku Thailand kwakhala kolimba. Izi zathandiza opanga magalimoto amagetsi aku China monga BYD kuti achulukitse msika wawo ku Thailand kuyambira 2022. Mu theka loyamba la chaka chino, BYD inagwira gawo la 8% la msika wa galimoto wa ku Thailand, pamene MG ndi Great Wall Motors, mitundu yonse yomwe ili pansi pa Chinese automaker SAIC Motor, inagwira 4% ndi 2%, motero. Gawo lamsika lophatikizana la opanga magalimoto akuluakulu aku China ku Thailand lafika 16%, zomwe zikuwonetsa kukula kwakukulu kwamitundu yaku China pamsika waku Thailand.
Opanga magalimoto aku Japan anali ndi gawo la 90% pamsika ku Thailand zaka zingapo zapitazo, koma izi zatsika mpaka 71% chifukwa cha mpikisano wochokera kwa opikisana nawo aku China. Toyota, pomwe akutsogolera msika waku Thailand ndi gawo la 38%, awona kuchepa kwa malonda amagalimoto onyamula katundu chifukwa chokana ngongole zamagalimoto. Komabe, kugulitsa magalimoto onyamula anthu, monga hybrid Toyota Yaris, kwachepetsa kuchepa kumeneku.
Kuyambiranso kwa Toyota kugulitsa magalimoto otsika mtengo osakanizidwa ndi magetsi pamsika waku Thailand kukuwonetsa kuyankha kwake mwachangu pampikisano wowopsa. Pamene chilengedwe cha msika chikukula, Toyota ipitirizabe kusintha njira yake kuti ikhalebe patsogolo ku Thailand ndi Southeast Asia. Momwe Toyota imapezera mwayi pakusintha kwake kwamagetsi kudzakhala kofunikira kuti athe kukhalabe opikisana.
Ponseponse, kusintha kwabwino kwa Toyota pamsika waku Thai sikungoyankha bwino pakusintha kwa msika, komanso kutsutsa mwamphamvu polimbana ndi kukwera kwa opanga magalimoto amagetsi aku China. Poyambitsa mitundu yosakanizidwa yamitengo yotsika ndikuyambiranso kugulitsa magalimoto amagetsi, Toyota ikuyembekeza kukhalabe patsogolo pamsika womwe ukukulirakulira.
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Nthawi yotumiza: Aug-25-2025